Why Does Fresh Juice Separate? It’s Actually a Great Thing!
Every so often, one of our stockists asks, “How do you stop the juice from separating?”
The answer is simple: you absolutely don’t want to!
Similar to divorcing an abusive spouse, separation is a good thing! It is a sign of quality and freshness.
When juice is made from real fruit and veg, without stabilisers or artificial additives, the natural components behave as they should. The heavier bits, like fibre, settle to the bottom, while the lighter juices rise to the top. That’s just physics doing its thing. A quick shake, and it’s back to being the perfect, fresh juice you’d expect.
Now, compare that to long-life juices you find in Coles or a lunch bar in Balcatta. Those are made to look flawless for months—no pulp settling, no colour changes, no surprises. But to achieve that, they’re pasteurised and packed with stabilisers and preservatives. They’re often loaded with artificial colours to look more “appealing.”
Fresh juice separates because it’s natural, pure, and hasn’t been messed with. It’s how you know you’re getting the real deal, packed with nutrients and flavour.
At Squished, it’s just fruit and veg in a bottle. That’s it. No additives, no funny business.
It’s like proper peanut butter—the oil separates, and that’s how you know it’s the good stuff.
So, if you’re stocking our juice and notice it separates, don’t panic. It’s not a flaw; it’s proof you’ve got pure, raw, fresh juice. Give it a shake, and enjoy!